Social Action Video Three- Bike Blenheim Palace 2011
The purpose of this video is to promote a charity and event, and inform viewers about the charity and event. The video begins with an overview of the event, featuring the people participating in the bike rides and the crowds gathered to watch and support. A music track is being played with the videos and images from the event, creating that documentary feel. Like a typical documentary, interviews are had, explaining what the event is in aid of, how it raises money and what you have to do to partake in the event or just donate. The upbeat music, and images of people having fun creates a pleasurable viewing, hopefully enticing people to take part in future events, ultimately promoting the experience you can have. The target audience is people of all ages, as the video features everyone, from children to adults to OAPs, therefore appealing to a mass audience and letting the viewers know that anyone can get involved, it is not specific to any certain type of person.
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