Social Action Video Two- The Fleece Witney’s Charity Coffee Morning
The Fleece in Witney hosted a coffee morning raising funds for Macmillan Cancer Support. Suzie Ayling and team also made an attempt for a World Record for the number of coffee's made in an hour. The purpose of this video is to inform people of what The Fleece did for charity, in a way it also promotes both the restaurant and charity, raising awareness. Like most documentary styled videos, there was an interview with a member of staff from The Fleece. This dominated the video, as she explained what they did, and how they did it, by answers the interviewer’s questions. The interview technique was very casual, however they managed to get the question’s answered, that informed the viewers about the coffee morning. The target audience for this video would be regular’s to the restaurant, supporters of the charity, of any age. It appeals to people of any age because it is something you would attend probably as a family, going for coffee and cakes, and helping a cause. At the end of the video it had been edited so you knew where to find out more information, as they plugged the website URL for people to look at. This may be why the video was quite brief, as people can search online for more information about the event.
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