Social Action Video One – Marriott’s Walk Witney
The content of the video islocal residents of the town, giving their opinions on the new shopping centre in Witney, Marriott’s Walk, along with the history of the town, and information. The purpose of the video is to promote the new shopping and leisure facilities that they offer. The style of the video is like a news report; filmed like a documentary, just not as in depth as one. Typically, the comments from people being interviewed are brief, however they are all positive, which fits in with the codes and conventions of a promotional video, as they wouldn’t want to slate something they are trying to promote and make appeal to the public.The voice-overs and information about the town and the history of the town make it feel as if it is a formal documentary, but with a laidback approach. The video focuses in on the main USP’s that Marriott’s walk offers: free parking, more facilities than Witney has ever had and the fact you now do not have to travel to Oxford or Cheltenham to do a big shopping spree. The video’s target audience is all of Witney’s residents and people of all ages in surroundings villages like Eynsham, Carterton and Hanborough. The language used is pretty informal, with the interviewees using phrases such as ‘well-good’ which makes it feel as if the new facilities are open to everyone, you don’t have to be of a high class family to shop there, you can be anyone, which is what Witney tries to promote all the time, creating a sense of community with everything it does.
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