Proposal 1– The Magical Journey Through Further Education
I am going to create 3 5-minute online episodes (webisodes). The webisodes will be looking into further education, and hopefully giving my target audience a better view into what life would be like during and after college. The 3 episodes will the be featured on Abingdon and Witney College's website (homepage) and around the college to promote the learning facilities and courses.
Each of the episodes will be aimed primarily at 14-15 year olds, therefore I need to consider ways in which to get them interested in the episodes that are put online. However, the parents of these teenagers are also in my target audience therefore I will need to make it appeal to them too. The webisodes need to keep both audiences engaged with what is being shown, if they're not interesting then the target viewers will be put off of the college and maybe not want to attend.
My idea is to create 3 webisodes that are each focusing on one of the three 'before, during and after' aspects of further education, respecitvely. The first episode will feature 14 to 15 year olds who are thinking of going to college, and talking about what they want to study, as this episode is the 'before' show. The first episode will begin by having a 20 second introduction, by a camera going through the college at a fast pace with some music to support it, after this minute we will introduce 3 students with one parent each who are looking into going to college. They will all be interviewed for 1 minute, 30 seconds for the child and 30 seconds for the parent. To break up the interviews and to keep the viewers interested, if they are talking about doing an art course, we would then do a 40 second talk with the art teacher and show off the facilites of the college in more depth than the introduction, this would also happen if they wanted to do media, haridressing or beauty for example. Totalling up to 4 minutes. The final minute would be solely based on the children who want to come to study at AWC talking about what they think college would be like and why it would suit the them and their lifestyle.
The second episode would be of similar content, starting off with a 20 second tour of the college to get viewers enticed to the facilties that the college have. It will follow a similar format to how episode 1 did, but this time focusing on the teenagers who decided they wanted to join the college and showing what theyre doing. We will revisit the same 3 children and their parents, doing interviews discussing why they chose the subject they did and how they made their decision. These all 6 interviewees will have 30 seconds each. Once again, to break the interviews up, we will visit the children whilst theyre working and their teacher will talk the viewers through what theyre doing, with the student giving an opinion on whether they enjoy it or not, this will be 40 seconds. This will then make it up to 4 minutes. The last minute of episode two will be broken down into 4 15 seconds clips, the first three will be of other students in the 3 classes, with no dialogue just music to show what they do during lessons, whether they do practical lessons or work on computers, the last of the 4 15 second clips will be of other students in classes which aren't featured as much as the classes our 3 students have taken, so that others get a little insight into what those classes are like too.
Episode three will again follow the format of 1&2 to keep a structure within the webisodes so it doesn't look 'messy' but well presented. Once again the introduction will be a 20 second tour of the college and facilties. The next 3 minutes will be dedicated to interviews with the students who have attended the college and will speak about how they have changed due to the course they studied and how they feel doing a college course at AWC has helped them achieve success and make their future look alot brighter than it maybe would have done if they did A-Levels or went straight into work, the parents will also discuss this. Once again the interviews will be broken up by interviews with the teachers of the students and their classmates to give their opinion on whether it was the right choice and if they would encourage people to do a course like that, this will be fast-paced and will last for 40 seconds. The last minute will be broken up into 4 15 second clips, the first 3 with the students discussing what they're going to do next with their education, whether it's uni or another college course they're considering, then the last 15 seconds will be dedicated to looking back on what they were like before college, during college and now theyve completed their course. The dialogue going to be used over the videos will be persuasive language to encourage more people to join a college course.
Ultimately, I am proposing 3 5 minute webisodes that will definetely capture the attention of potential students and their parents, as they will see how attending a college course at AWC has turned some people lives around and game them the kick-start to a great career.
The second episode would be of similar content, starting off with a 20 second tour of the college to get viewers enticed to the facilties that the college have. It will follow a similar format to how episode 1 did, but this time focusing on the teenagers who decided they wanted to join the college and showing what theyre doing. We will revisit the same 3 children and their parents, doing interviews discussing why they chose the subject they did and how they made their decision. These all 6 interviewees will have 30 seconds each. Once again, to break the interviews up, we will visit the children whilst theyre working and their teacher will talk the viewers through what theyre doing, with the student giving an opinion on whether they enjoy it or not, this will be 40 seconds. This will then make it up to 4 minutes. The last minute of episode two will be broken down into 4 15 seconds clips, the first three will be of other students in the 3 classes, with no dialogue just music to show what they do during lessons, whether they do practical lessons or work on computers, the last of the 4 15 second clips will be of other students in classes which aren't featured as much as the classes our 3 students have taken, so that others get a little insight into what those classes are like too.
Episode three will again follow the format of 1&2 to keep a structure within the webisodes so it doesn't look 'messy' but well presented. Once again the introduction will be a 20 second tour of the college and facilties. The next 3 minutes will be dedicated to interviews with the students who have attended the college and will speak about how they have changed due to the course they studied and how they feel doing a college course at AWC has helped them achieve success and make their future look alot brighter than it maybe would have done if they did A-Levels or went straight into work, the parents will also discuss this. Once again the interviews will be broken up by interviews with the teachers of the students and their classmates to give their opinion on whether it was the right choice and if they would encourage people to do a course like that, this will be fast-paced and will last for 40 seconds. The last minute will be broken up into 4 15 second clips, the first 3 with the students discussing what they're going to do next with their education, whether it's uni or another college course they're considering, then the last 15 seconds will be dedicated to looking back on what they were like before college, during college and now theyve completed their course. The dialogue going to be used over the videos will be persuasive language to encourage more people to join a college course.
Ultimately, I am proposing 3 5 minute webisodes that will definetely capture the attention of potential students and their parents, as they will see how attending a college course at AWC has turned some people lives around and game them the kick-start to a great career.
